Rule number one…
Good bullet points tease. They don’t spell everything out for people. You have to remember that in the world of sales copy…
…you want to get very specific with the problem, painfully specific with that problem, but vague with the solution. They pay for the solution. So in the world of bullet points these oftentimes are about being “vague with the solution.”
Essentially, you are teasing the “secret.” And this can be done in a whole bunch of different ways. However…
Let’s talk about two different kind of bullet points today that play a major factor in almost every sales copy that you are going to create.
One) The Blind Bullet - These do not reveal what the solution to the problem is. They completely tease it. They either are teasing a benefit, teasing some outcome or teasing a result that the prospect would want. They don’t give it away. The goal is to persuade the prospect to want to buy the product so they can discover the secret being teased.
Some examples of the Blind Bullet:
* The only sure-fire way to get instant traffic within the next 5 minutes to your websites on autopilot for FREE! (Page 42)
* 3 Often overlooked drop dead simple ways to build an email list without even thinking about it! (Page 27)
* My never before revealed method for making an extra $500 a day without doing anything but checking a box once a day. It’s so easy I almost don’t want to share this! (Page 56)
Okay, so that’s the blind bullet. You essentially aren’t revealing anything. You are jus teasing something that is within your product. Talking about the benefit but not the solution.
Let’s move on…
Two) The Half-Blind Bullet - With these bullet points, although similar to the blind bullet, they differ slightly in that you are going to reveal a portion of the solution. Just not all of it. Don’t give away everything or you are going to mess up the magic of what makes it work.
Remember these bullet points work , because people like to be captivated. They like to have their curiosity peaked. They like to get excited about something. When you reveal too much, you take that away.
Some examples of the Half-Blind Bullet:
* The best free traffic you can get for your website right now is Youtube traffic. It’s cheap, engaged, and full of buyers. Inside my book I’m going to show you the exact 5 steps you need to take to start taking advantage of this traffic source immediately! (Chapter 3)
* The most profitable length for an email is 500 words. But only if you are doing it in a very specific way. I’ll show you exactly how to write them to where sales will be pouring in daily! (Chapter 6)
* Sleep Deprivation has been scientifically proven to be the biggest cause of failure in entrepreneurs around the world. I’ll show you a simple 3 step full proof method for ALWAYS getting the perfect amount at the perfect time. (Chapter 4)
Now…you know two different ways to write bullet points for sales page copy, email copy, and honestly anywhere else you want to sell something. They are great but…
…the truth is, we are just getting started. I have a ton more to share with you over the coming emails so…
…for now, practice these two styles, and I’ll see you tomorrow for another lesson!